Genuine Marketing
I’ve been playing with this idea of Genuine Marketing...
Part 1 of Genuine Marketing is speaking you or your company’s utmost truth
Part 2 is expressing what you genuinely have to say or share, without worrying whether or not it will offend anyone. (That means your root chakra, which deals with people-pleasing and fear of judgement is SOLID.)
Part 3 is you've got to be in integrity with what you're saying and sharing. Meaning: Is your message coming from a place of love or a place of fear?
It can only be one or the other.
Sometimes I’ve found what I genuinely want to share may sound harsh BUT it's really coming from a place of integrity and it has the potential to benefit the greater good. (For example my desire to help creatives stop working for less and undervaluing themselves.)
Remember, if our message is counter-culture, and we’re brave enough to share it, someone out there is THANKING us and breathing a sigh of relief that we are saying what they sooo wish they had the nerve to say.
Genuine Marketing is an awareness practice – You have to be aware of your intention.
Something that benefits the greater good – even imperfectly – is always worth sharing.
When you share something reactive or complain-y, just ask yourself, is this helping?
Could someone benefit from reading this message?
Maybe so, maybe not.
Sometimes it's hard to tell, so you've gotta sit on it.
I've found coming back to content that I feel iffy about is always a good idea.
After waiting 24 hours, you can come back and clearly see the intention.
(I know I’m guilty of writing blog posts that ARE super-complain-y, and lucky for you I decided not to post. But at the same time, I got them out of my system. Win win!)
As we look through our content through this Genuine Marketing filter, we are each called to look at our content objectively.
What is the tone?
Is it impactful?
Complicating things?
Simplifying things?
Jargony?
Full of anger or fear?
Judgy?
Bossy?
Making them feel less-than?
Helpful?
Or, are you expressing your deepest truth, even if it’s not what society may be ready to hear?
In the ladder case, it's always your duty to share.
I learned from my business coach, the messages we feel called to shared are likely to benefit the greater good.
So if you hold back on the juicy but perhaps controversial content, you're blocking the message for someone who really needs to hear it.
Aren't we all SICK of inauthentic marketing and sales jargon?
Your genuine marketing content has the potential to be a breath of fresh air for someone else.
And that's fucking exciting.