How to Create Consistent, Relevant Instagram Content for the Multi-Passionate Folks, with Jessica Castle

Are you a multi-passionate creative with many expertises who struggle to stay consistent on Instagram and posting in general?

(Asking for a friend…)

 

If so, I’m super excited about Jessica Castle, the “funnel mechanic,” being on the podcast today.

 

AND, if you’re asking, what the heck is a funnel, don’t worry, she breaks that down too.

 

I invited Jessica on the podcast today, because she had a tremendous leap in her Instagram success recently and it was all due to the strategy that she’s sharing with us today.

This strategy will be a simple strategy for all multi-passionate and multi-expertise creative entrepreneurs and business owners. (Which is GREAT, because I’m all about SIMPLE.)

She teaches us the step-by-step breakdown of how to take our expertise and turn it into what she calls “fall-back buckets.”

You’ll want to listen to the whole thing, because she shares how to create our own so that we can be as consistent and authentic as possible, without feeling like we’re forcing it.

One of the most valuable parts of the conversation for me was where she clarifies the difference between Instagram posts, blog posts and email posts.

Game changer!

And finally, she shares with us:

  • The difference of engagement between scheduling posts versus sharing what’s on our heart now

  • How to do an effective Instagram call to action, for every piece of content

  • How to ask for referrals and what you want in general, in a non-slimy way

As usual, this half hour with Jess is jam-packed with juicy nuggets. 

I’m curious, what was your biggest takeaway?

Connect with the brilliant Jess on Instagram at @jessicamcastle

PS: Did ya know there is an optional done-for-you social media option when you sign up for The Whole Package, my super-custom, web-design package? It comes with ALL of the social templates done in your brand, so you can skip the frustration and just have a cohesive social media that’s PRO, so you can stay focused on your craft. Sign up to learn more here.

Natalie Biesel